Tracket
Objective
Design a user-friendly app for tracking income and expenses.
Help users manage finances with custom categories, budgeting tools, and privacy-focused features.
Process
Research: Conducted surveys and interviews with diverse users (ages 24–67) to identify needs and pain points.
Wireframes & Prototypes: Created low and high-fidelity prototypes for usability testing.
User Testing: Iteratively refined the interface based on feedback, focusing on onboarding, data entry, and visualization.
Design Choices:
Prioritized simplicity and clear visuals, using graphs for insights.
Selected blue as the primary color for trust and professionalism.
Challenges
Simplify financial tracking for both manual and automated inputs.
Address privacy concerns and encourage user trust.
Stand out from competitors by emphasizing ease of use and customization.
Outcomes
Delivered a prototype focused on simplicity, accessibility, and trust.
Positive feedback from user testing on usability and data visualization.
Identified future improvements, including animations and split-bill features.
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