University of Edinburgh - Case Study
University of Edinburgh - Case Study
Tracket
Tracket simplifies financial tracking with customizable categories and intuitive visuals, empowering users to monitor spending, set budget goals, and build better habits. This case study explores my process of designing a user-friendly, privacy-focused app that supports diverse needs and encourages financial mindfulness.
Tracket simplifies financial tracking with customizable categories and intuitive visuals, empowering users to monitor spending, set budget goals, and build better habits. This case study explores my process of designing a user-friendly, privacy-focused app that supports diverse needs and encourages financial mindfulness.
Objective
Objective
Objective
Design a user-friendly app for tracking income and expenses.
Help users manage finances with custom categories, budgeting tools, and privacy-focused features.
Design a user-friendly app for tracking income and expenses.
Help users manage finances with custom categories, budgeting tools, and privacy-focused features.
Process
Process
Process
Research: Conducted surveys and interviews with diverse users (ages 24–67) to identify needs and pain points.
Wireframes & Prototypes: Created low and high-fidelity prototypes for usability testing.
User Testing: Iteratively refined the interface based on feedback, focusing on onboarding, data entry, and visualization.
Design Choices:
Prioritized simplicity and clear visuals, using graphs for insights.
Selected blue as the primary color for trust and professionalism.
Research: Conducted surveys and interviews with diverse users (ages 24–67) to identify needs and pain points.
Wireframes & Prototypes: Created low and high-fidelity prototypes for usability testing.
User Testing: Iteratively refined the interface based on feedback, focusing on onboarding, data entry, and visualization.
Design Choices:
Prioritized simplicity and clear visuals, using graphs for insights.
Selected blue as the primary color for trust and professionalism.
Challenges
Challenges
Challenges
Simplify financial tracking for both manual and automated inputs.
Address privacy concerns and encourage user trust.
Stand out from competitors by emphasizing ease of use and customization.
Simplify financial tracking for both manual and automated inputs.
Address privacy concerns and encourage user trust.
Stand out from competitors by emphasizing ease of use and customization.
Outcomes
Outcomes
Outcomes
Delivered a prototype focused on simplicity, accessibility, and trust.
Positive feedback from user testing on usability and data visualization.
Identified future improvements, including animations and split-bill features.
Delivered a prototype focused on simplicity, accessibility, and trust.
Positive feedback from user testing on usability and data visualization.
Identified future improvements, including animations and split-bill features.
