ZIYX
ZIYX is a startup focused on building interactive learning experiences that teach entrepreneurship and business skills to young adults. As the lead UX/UI Designer, I’ve helped establish the design direction, system, and game-based learning experiences used across the platform.
Lead UX/UI Designer
Figma and Adobe Creative Suite
Based in Glasgow, United Kingdom
What I Worked On
🎨 Building the ZIYX Design System
I designed and implemented the ZIYX design system in Figma, ensuring consistency and scalability across all products.
This involved:
Creating reusable components, variants, and tokens for typography, colors, and icons.
Structuring auto-layout and responsive constraints for multiple screen sizes.
Establishing spacing, grid, and hierarchy standards that improved developer handoff and design velocity.
Maintaining version control and documentation to support collaboration across design and development teams.
🤖 Designing Learning Games with AI Integration
I led the design of AI-enhanced mini-games that merge gameplay with adaptive learning.
Designed user flows and interfaces that adapt dynamically based on user responses.
Collaborated with the development team to integrate AI prompts for tailored feedback and scenario-based learning.
Focused on visual clarity, intuitive layouts, and interactive storytelling to make complex topics feel accessible and engaging.
🎯 Designing Learning Games
In addition to AI-powered experiences, I designed multiple standalone educational games focusing on skill-building through play.
Created concepts such as Resource Radar, Model Matters, and Customer Connect and many more, each reinforcing business strategy concepts through intuitive, visual gameplay.
Designed Figma prototypes and built cohesive art styles, ensuring each game aligned with ZIYX’s bright, youth-focused identity.
Conducted rapid iteration and testing to refine clarity, difficulty, and engagement.
📈 Designing the ZIYX Data Dashboard
To support learners and administrators, I designed a data and performance dashboard that visualizes user progress and engagement across modules.
Defined layout hierarchy, data visualization patterns, and micro-interactions for filtering and viewing insights.
Worked closely with developers to align component states, hover logic, and responsive breakpoints.
Focused on accessibility and readability to make metrics actionable at a glance.
🌤️ Accessibility
Committed to WCAG 2.1 AA standards
Participated in accessibility audits and collaborated with QA for compliance reviews
Outcome
The unified design system and suite of interactive learning games significantly improved design consistency and production efficiency, while introducing a modern, gamified visual language to ZIYX’s brand and product ecosystem.