Professional work
Making giving back clearer for Calgary’s tech community
Seasonal site refreshes and clearer donation CTAs for a holiday food-bank campaign.
The short version
Problem: YYC Tech Gives raises money for the Calgary Food Bank every holiday season. The site has to look polished, load cleanly and make the mission — and how to give — obvious under short campaign windows.
What I did: As volunteer web lead I refresh the digital presence each year: homepage banners, sponsor sections, CTAs, content accuracy and technical support.
Result: Clearer donation paths, standardised sponsor assets, and a site that stays workable as volunteer teams change.
My role
Sole website manager across UX, front-end updates and stakeholder communication. Responsibilities include live campaign updates, seasonal design, brand-aligned content, and reducing last-minute technical bottlenecks.
Impact
Homepage layout reworked for clearer donation CTAs, seasonal refreshes for clarity and credibility, sponsor asset formatting standardised, and a full redesign completed while supporting changing teams.
Reflection
High-stakes fundraising windows teach crisp communication with non-technical stakeholders, and how to keep consistency when resources are limited. Each year the campaign grows — I am glad to support it behind the scenes.
Live site: https://www.yyctechgives.org/
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
